Business Management for Engineers
Summer 2008 Courses in Naperville
GE 498 SML Sales and Marketing for Engineers
Credit: 1 hour
- Dates: June 7 and June 21, 2008
- Times: 9:00 am-5:00 pm
- Instructors: Rhiannon Clifton and Curley Lee
- Prerequisite: Senior undergraduate standing or undergraduate degree
Course Description: With today’s highly competitive global markets, products cannot be created in a vacuum. Engineers (and inventors), as the product creators, must intimately understand the markets their products are created for. Successful engineers understand the basic principles of marketing and sales and how these principles apply to product innovation. This course will introduce students to relevant marketing and sales topics and provide a foundation for applying these principles through the use of real-world cases. Topics include: engineering perspective on marketing and sales; customer-centric communication; establishing influence; methods of customer interaction; and channels of distribution, as well as the keys to marketing yourself.
GE 560 BVL Managing Advanced Technology in Industry
Credit: 1 hour
- Dates: June 13 and June 14, 2008
- Times: 9:00 am-5:00 pm
- Instructor: Bruce Vojak
- Prerequisite: Undergraduate degree
Course Description: The role of advanced technology in industry has changed dramatically over the past decade, as a short-term view of both profitability and stock valuation is increasingly the primary focus of many senior executives. However, the long-term viability of any technology intensive business still depends critically on the success of advanced technology groups. This course will focus on managing advanced technology in industry, introducing students to strategic context, analytical financial tools, legal tools, and other issues in a context relating to developing advanced technology. The course will help prepare the student to operate effectively in advanced technology environments in industry, from corporate R&D groups to technology development groups in operating units.
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